This Policy was designed to inform you, the website’s visitors, about how your personal data is gathered, used, stored, or otherwise processed while browsing irishracing.com. We are the owner of this website and we are deemed as the data controller over your personal data. We are: Better Collective A/S, Sankt Annæ Plads 28, 1250 Copenhagen K, Denmark (DK), CVR. 27652913
This Privacy Policy may be modified from time to time. Please review it for any essential or minor modifications that may have been made in the meantime. Our Policy is also reviewed once a year.
This Privacy Policy was reviewed on the 1st of January 2023.
By using our services you may disclose various pieces of information, including those that are considered as personal data. When your personal data is processed, you are considered to be data subject and you are entitled to exercise your rights guaranteed by relevant data protection legislation, as explained in this Policy.
Taking into account that we determine the purposes and means of processing personal data on our website, we are legally considered to be data controllers over your personal data on this website. Being a data controller provides us with the opportunity to process your personal data, but also obligates us to protect it in the way regulated by applicable legislation including the EU General Data Protection Regulation (“GDPR”). Please note that not all mentioned categories of personal data will be processed, in case you choose not to reveal them. Also, different categories will be processed in different situations. Please read more about the purposes for processing your personal data in the “ How we use your data” section of this Policy.
Check the types of personal data we collect, below:
Identification data
Private habits and interests
Your interactions with the websites and the websites of our partners. Selection of preferred content you would like to be informed about.
By using our services you may disclose various categories of personal data. You may check which categories of personal data we process in the “Types of data we collect” section of this Policy. Please note that not all mentioned categories of personal data will be processed, in case you choose not to reveal them. Also, different categories will be processed in different situations.
For the purpose of creating your profile on our website, we may process personally identifiable information such as your email address, username, first and last name, and title.
Your personally identifiable information may also be processed if you choose to enter a competition or a survey organized on our website. The processing of this data is necessary for authentication purposes (registration in the contest) and to distinguish the participants from each other.
If you are the winner of the competition your email addresses will be processed to contact you, your first and last name and postal address to deliver the prize, and your username in order to post winner information on our website. Please take note that we are required by the transparency responsibility to publicly announce the contest winner. If you are the winner of the competition we may also ask for a copy of the government-issued ID to verify you are eligible to receive the prize.
We may process your personally identifiable information for the purpose of communicating with you regarding some changes on our website and sending you commercial communication upon your consent.
We may process your electronic identification data to enable communication between your device and our server and to determine your approximate geolocation, which may be further used for service customisation (for example, to provide appropriate content for your language of choice and gambling-related content that is legal in your country). Your approximate location may also be used for analytical purposes. The processing of details about the browser and operating system you use is necessary to ensure the regular provision of our services to you. We may also need this data to solve technical problems should they emerge. The IP address of the user’s device may also be processed for the purpose of preventing the user’s re-registration on the website in case of any misconduct or misuse of identity.
We follow what you select in the HorseTracking section of the website. This is necessary to provide you with content you would like to be informed about. Please be aware that you can always change your preferences about preferred content.
Check below the purposes for processing your personal data.
We may transfer your personal data outside of the European Economic Area in order to provide our services on a regular basis and/or to develop our services further.
We may share your personal data with third-party vendors, and other service providers we engage to perform tasks on our behalf, in certain circumstances. This enables the improvement of our site functionalities, user experience on our products, and providing you with our services. The categories of recipients to whom personal data may be disclosed are:
We may transfer your personal data outside of the EEA in order to provide our services on a regular basis and/or to develop our services further. We take all measures in relation to the recipients of your personal data to ensure an adequate level of protection and appropriate safeguards, as defined by the applicable data protection law and particularly GDPR, are implemented.
Your personal data may be transferred to a recipient based in a country that the European Commission considers to have an adequate level of data protection. You may find out more about countries with an adequate level of protection here.
We will conclude Data Protection Agreements with recipients of your data where required. These will include, but not limited to, Standard Contractual Clauses (“SSC”) issued by the European Commission that would obligate the data recipient to provide an adequate level of protection and implement appropriate safeguards as defined by the applicable data protection law, and particularly GDPR, with regard to the processing your personal data.
How exactly?
The use of cookies enables us to improve site navigation, analyse on-site behaviour of everyone who visits the website, promote our products, and provide content from third parties. Through the use of cookies we process standard internet log information and details of the behavioural pattern of our website visitors.
According to the Art. 6. 1. (f) of the General Data Protection Regulation, processing shall be lawful when the processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party. Our use of your personal data, specifically electronic identification data, may be based on the legitimate interest to ensure the improvement of our product’s effectiveness and our service, measure the current effectiveness of the advertising campaigns that are implemented on our site, solve technical problems should they emerge, preventing user’s re-registration on the website in case of any misconduct or misuse of identity. We rely on our legitimate interest to enable communication between your device and our server and to determine your approximate geolocation, which may be further used for service customisation and for analytical purposes.
According to the Art. 6. 1. (a) of the General Data Protection Regulation, processing shall be lawful when the data subject has given consent to the processing of his or her personal data for one or more specific purposes. We rely on your consent when using your personal data for direct marketing purposes, creating your profile and further personalising it and conducting a competition.
More about the above-mentioned purposes for processing your personal data can be found in the “How we use your data” section of this Policy.
We do not collect or retain your personal data longer than is necessary for the purposes explained in this Policy. We store your personal data for different time periods depending on the purpose ot was collected.
Some personal data may be deleted automatically based on a specific schedule (we delete personal data of inactive users after 12 months, or for example after the cookie session expire).
We delete personal data when you withdraw previously given consent, such as data collected for direct marketing purposes. Those would be your personally identifiable information, private habits and interests, personal preferences.
Personal data we hold about you will be deleted when you chose to exercise your right to deletion.
We may further retain some personal data for business practices based on our legitimate interests, such as for product and service improvement, misuse prevention, record - keeping or enforcing our legal rights - electronic identification data.
We regularly make sure that your data is kept up to date and stored securely. In order to achieve that we apply different technical and organisational measures to ensure the protection of your personal data against accidental or unlawful loss, alteration, theft, unauthorised disclosure or access, unauthorised use, potential data breaches and against all other unlawful forms of data processing.
Based on business needs and security requirements we apply restrictions of access control to your personal data. Access to your personal data is only granted to trained staff with authorisation, whose knowledge and skills are necessary to process personal data we gather adequately.
Processing of personal data that may occur on this website is about you and your personal data. Therefore, you are regarded as a data subject, under the relevant EU Data Protection Law, namely General Data Protection Regulation (‘GDPR’).
As a data subject, you are entitled to exercise the rights listed below:
You have the right to obtain confirmation from us as to whether or not personal data concerning you is being processed, information about the processing of your data, your rights and where applicable to request access to the data.
In certain circumstances, you have the right to request that we erase the information we hold about you. These are as follows:
We will be exempt from this obligation if it is impossible to comply with or if the identity of the requester cannot be verified, as we are able to act only upon verifiable consumers’ requests.
You have the right to ask us to delete inaccurate personal data concerning you. Taking into account the purposes of the data processing, you have the right to have incomplete personal data completed and inaccurate data to be corrected.
At any time you have the right to object to our processing of your data on grounds relating to your particular situation. Upon your objection, we will stop processing your data unless we can demonstrate compelling legitimate grounds for continuing the processing which override interests of your fundamental freedoms and rights, or if further processing is necessary for the establishment, exercise or defence of legal claims.
You have the right to seek the restriction of the processing of your personal data in the following circumstances:
You have the right to object to our processing of your data for automated decision-making, including profiling, where such processing produces legal effects concerning you or similarly significantly affects you. Upon your legitimate objection, your personal data will no longer be processed for automated decision-making.
Under certain circumstances, you have the right to receive your personal data which you have provided to us in a structured, commonly used and machine-readable format (i.e. in digital form). You have the right to request the transmission of those data to another entity without hindrance from us, if such transmission is technically feasible.
We rely on your consent to process some categories of your personal data. You can withdraw your consent at any time without giving any reason to us and without any charge to you.The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
If you feel that your personal data rights have been breached, you have the right to lodge a complaint with your local data protection authority. The relevant data protection authority in EU Member States may be determined either by your place of habitual residence, or the place where the alleged infringement emerged.
As we are established in Denmark you may choose to contact the Danish Data Protection Agency.
The Danish Data Protection Authority:
Carl Jacobsens Vej 35
2500 Valby
Denmark
Phone no.: +45 33 19 32 00
www.datatilsynet.dk
If you have any questions regarding the processing of your personal data explained in this Policy, or wish to exercise any of your rights listed above, please contact us at [email protected].
In accordance with GDPR Section 4 you also have, as data subject, the right to contact our DPO who can be contacted at [email protected]
