Irish Betting Sites - April 2025
A wide range of sports betting sites are avaible to Irish punters. To aid you in your quest to find your new favourite, here we have rundown the best online betting sites in Ireland including a detailed top 10 list, the best new bookmakers and all the relevant Bookmaker Awards data.
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Top 10 Best Horse Racing Betting Sites
1. bet365
| Positives: | Negatives: |
| Industry-leading user interface | Limited deposit options |
| Ranked 1st for Horse Racing Odds at Bookmaker Awards | Ranked 17th for customer service at Bookmaker Awards |
| Existing customer offers |
bet365 is widely regarded as the gold standard for Irish betting sites and is one of the most popular bookmakers globally, boasting over 50 million customers worldwide.
It's easy to understand why bet365 attracts a large number of Irish players. The platform excels in user experience, competitive odds, and exciting features for existing customers. This is evident from the recent Bookmaker Awards, where bet365 secured the top position for horse racing odds and sports betting experiences.
In addition to its industry-leading odds, bet365 provides regular price boosts and enticing super boosts that often elevate short-priced favorites to even odds. Existing customers can take advantage of the free-to-play Six Horses game every weekend, offering the chance to win significant jackpots by selecting winners from six races. There's also an accumulator boost that can enhance winnings by up to 100%.
While bet365 excels in many areas, there is room for improvement in its banking options and customer service. Currently, deposits can only be made using debit cards, PayPal, or Apple Pay. Expanding to include alternative payment methods such as Skrill or paysafecard would enhance the user experience.
bet365 Better Collective Bookmaker Award rankings:
| Welcome bonus | 1st |
| Horse Racing Odds | 1st |
| Betting Experience | 1st |
| Market Selection | 3rd |
| Banking | 8th |
| Customer Service | 17th |
| Overall | 1st |
Trustpilot rating as of 2nd April 2025: 1.2/5 (5,315 reviews)
Irish Racing star rating: 5/5
2. BoyleSports
| Positives: | Negatives: |
|---|---|
| Payment options | Horse racing odds |
| Customer service | Existing customer offers |
The first Irish bookmaker on our top 10 list of Irish betting sites, BoyleSports is great for horse racing betting especially thanks to its premier live-streaming option and regular odds boosts during the big Festivals.
BoyleSports ranked especially well at the most recent Bookmaker Awards in the banking category thanks to its expanded options, including Skrill and Netteller. We have also found the customer service to be especially quick and helpful which is perfect if you need any issue solving.
BoyleSports can stake a claim for top spot by improving its odds after a ninth place finish at the Bookmaker Awards as well as expanding its existing customer offers to include a free-to-play game as bet365 offers.
BoyleSports Better Collective Bookmaker Award rankings:
| Welcome bonus | 19th |
| Horse Racing Odds | 9th |
| Betting Experience | 13th |
| Market Selection | 14th |
| Banking | 10th |
| Customer Service | 3rd |
| Existing Customer Offers | 16th |
| Overall | 5th |
Trustpilot rating as of 2nd April 2025: 2.8/5 (3,215 reviews)
Irish Racing star rating: 4.5/5
3. BetVictor
| Positives: | Negatives: |
|---|---|
| Recently overhauled design | Ranked 20th overall at Bookmaker Awards |
| Leading betting odds during Cheltenham 2025 |
BetVictor is by no means a new betting site, but it is one that has improved a lot in recent years and is a justified bronze medal winner in our list.
The platform feels cutting edge, and horse racing is easy to navigate to. When you are there, you will see odds boosts and the next races. Once you click on the race you want to bet on, you can easily access the ‘lengthen your odds’ promotion, just one of a number of existing customer offers
BetVictor’s evolution really bloomed during the recent Cheltenham Festival where the betting site offered the best odds on 275 runners throughout the four days.
If BetVictor continues in that vein, it can challenge our top two, but even without that, it is certainly a site worth checking out now if you have not already.
BetVictor Better Collective Bookmaker Award rankings:
| Welcome bonus | 11th |
| Horse Racing Odds | 14th |
| Betting Experience | 13th |
| Market Selection | 13th |
| Banking | 11th |
| Customer Service | 7th |
| Existing Customer Offers | 4th |
| Overall | 20th |
Trustpilot rating as of 2nd April 2025: 4.0/5 (4,472 reviews)
Irish Racing star rating: 4.5/5
4. William Hill
| Positives: | Negatives: |
|---|---|
| William Hill Radio | Dated user interface |
| Strong Bookmaker Awards performance | Customer service |
A great all-rounder, William Hill, ranked in the top 10 for five of the seven categories at the Bookmaker Awards and is, therefore a worthy fourth place in our list.
Other positives include William Hill Radio, which is an unrivalled way to keep up with racing on the go as well as regular free bets during the biggest race meetings of the year.
While William Hill’s stellar performance at the Bookmaker Awards included fourth in the sports betting experience category, the website could still be improved with a slightly dated feel compared to sites like Betfred which have undergone recent refreshes. This is not too hard to look beyond
William Hill Better Collective Bookmaker Award rankings:
| Welcome bonus | 9th |
| Horse Racing Odds | 7th |
| Betting Experience | 4th |
| Market Selection | 2nd |
| Banking | 18th |
| Customer Service | 19th |
| Overall | 5th |
Trustpilot rating as of 2nd April 2025: 1.3/5 (6,269 reviews)
Irish Racing star rating: 4.5/5
5. Betfair
| Positives: | Negatives: |
|---|---|
| Sportsbook AND Exchange | Betfair Exchange design |
| Sportsbook design | Customer service |
Betfair is unlike any of the bookmakers on our list of the best online sports betting websites as it is both a traditional sportsbook and exchange.
As Betfair is owned by the same company behind Paddy Power and Sky Bet, you will find similarities between the sites when it comes to odds and sports betting markets. Betfair does stand above others thanks to its Acca Edge existing customer promotion, which gives punters the option of Acca insurance or a boost on better terms than the industry standards.
The Betfair sportsbook also has a wide range of existing customer offers as well as an intuitive interface which highlights popular bets and multiples. The Betfair exchange offers the opportunity to ‘back’ or ‘lay’ bets against other punters which can often unlock better odds.
As no other betting site in this list has both a sportsbook and exchange, Betfair ranks highly but the Betfair exchange could be more user-friendly, especially to those new to exchange betting, while customer service is also an area for improvement.
Betfair Better Collective Bookmaker Award rankings:
| Welcome bonus | 14th |
| Horse Racing Odds | 10th |
| Betting Experience | 5th |
| Market Selection | 13th |
| Banking | 6th |
| Customer Service | 16th |
| Overall | 8th |
Trustpilot rating as of 2nd April 2025: 3.1/5 (3,183 reviews)
Irish Racing star rating: 4/5
6. Paddy Power
| Positives: | Negatives: |
|---|---|
| Leading each-way places during Cheltenham 2025 | Regular odds |
| Popular user interface | Payment options |
A huge name both on these shores and across the Irish sea, Paddy Power is known for its humorous marketing strategy, but its sportsbook is no joke.
Slightly unlucky to be so low on our list of the best Irish betting sites, Paddy Power is a serious player thanks to its user-friendly platform along with free bet offers for both new and existing customers and unrivalled sports markets. It should also be noted that during March’s Cheltenham Festival, Paddy Power paid out for 117 places during the four days of racing, beaten only by Sky Bet so its great for each-way bettors.
Paddy Power can rocket up our top 10 list by offering better odds and payment options with its poor performance in those categories at the Bookmaker Awards worth noting.
Paddy Power Better Collective Bookmaker Award rankings:
| Welcome bonus | 17th |
| Horse Racing Odds | 11th |
| Betting Experience | 11th |
| Market Selection | 20th |
| Banking | 17th |
| Customer Service | 14th |
| Overall | 21st |
Trustpilot rating as of 2nd April 2025: 3.4/5 (4,956 reviews)
Irish Racing star rating : 4/5
7. Coral
| Positives: | Negatives: |
|---|---|
| Unique existing customer offers | Regular price odds |
| Strong overall ranking at Bookmaker Awards | Market selection |
Coral is not a bookmaker that rests on its laurels with constant innovation at the heart of one of the best online bookmakers in the country.
These innovations include the Coral racing club which gives you the taste of owning a horse without having to spend any money and their latest existing customer offer, the Coral Rewards shaker. Rewards include odds boosts, free bets and free spins which gives you a good reason to come back daily.
Beyond those bells and whistles, Coral offers a solid platform and excellent banking options. If Corals’ odds improve, the cornerstone of any great betting site, then expect it to go up in our rankings.
Coral Better Collective Bookmaker Award rankings
| Welcome bonus | 5th |
| Horse Racing Odds | 8th |
| Betting Experience | 8th |
| Market Selection | 17th |
| Banking | 2nd |
| Customer Service | 13th |
| Existing Customer Offers | 4th |
| Overall | 4th |
Trustpilot rating as of 2nd April 2025: 1.2/5 (2,810 reviews)
Irish Racing star rating: 3.5/5
8. Betfred
| Positives: | Negatives: |
|---|---|
| Welcome offer | Better odds found elsewhere |
| Recent redesign | Limited market selection |
Betfred has certainly caused a positive impression thanks to its enticing free bet offer which is hard to beat, as you can see from the terms above.
But what about the actual site? Well, Betfred have undergone a recent refresh, which has certainly led to many improvements in terms of user experience. The horse racing section is easy to find and the races have icons which show which offers are running on them like profit boosts and extra places.
Those existing customer offers and its sleek new design make Betfred worthy of a place on your roster of bookies but it does lose marks for its normal odds and market selection as demonstrated by its poor performance at the most recent Bookmaker Awards.
Betfred Better Collective Bookmaker Award rankings
| Existing Customer Offers | 1st |
| Customer Service | 8th |
| Banking | 9th |
| Welcome Bonus | 13th |
| Horse Racing Odds | 13th |
| Betting Experience | 14th |
| Market Selection | 22nd |
| Overall | 20th |
Trustpilot rating as of 2nd April 2025: 3.1/5 (8,325 reviews)
Irish Racing star rating: 4/5
9. Novibet
| Positives: | Negatives: |
|---|---|
| One of the best welcome offers on the market | Limited ante-post markets |
| Unique website features |
Novibet is one of the newer bookmakers to Irish Racing and it has proven a hit with our readers, mainly due to its generous welcome offer.
Beyond its free bet offer for new customers, Novibet’s website is genuinely unique among other sites mentioned on our list with tabs for trending price boosts and a generous accumulator boost.
Novibet can improve by offering more competitive odds and a wider range of international racing or ante-post markets. However, if you are looking for a modern-feeling betting site to use on any upcoming action then Novibet is a great option.
Trustpilot rating as of 1st April 2025: 2.3/5 (299 reviews)
Irish Racing star rating: 3/5
No Bookmaker Award data available for Novibet10. Midnite
| Positives: | Negatives: |
|---|---|
| Midnite Club | Limited payment methods |
| Modern feeling site |
Similar to Novibet, Midnite is a newer bookmaker to Irish Racing and also has a modern feel which has helped it earn the final place in our top 10 list of the best online bookies.
There is also the ‘Midnite club’ which gives you free bets and free spins if you are a regular customer throughout the week, which is a positive.
What holds Midnite back is the limited payment methods with just debit cards and PayPal available. This is something that could be expanded soon, and if it is, Midnite could climb our rankings, so do check back regularly to see our latest rankings.
Trustpilot rating as of 2nd April 2025: 3.1/5 (879 reviews)
Irish Racing star rating: 3/5
No Bookmaker Award data available for MidniteNew Betting Sites
If you are looking for a new sports betting websites to sign up to, then below you will find four new bookmakers that have launched since October 2021 that we canr recommend.
Not all of them will be able to compete with the bigger, more established brands in our top 10 list but they still have plenty of betting features that we have detailed in our rundow below.
1. AKBets
Date established: Early 2023
| Positives: | Negatives: |
|---|---|
| Odds | Limited deposit methods |
| Price change interface | Existing customer offers |
| AK Bets club |
AKBets is a familiar name to those who frequent the betting ring but they launched a betting site just over two years ago and have established themselves among the bigger names.
That is down in no small part to their odds as they ranked among the top 10 for prices during the 2025 Cheltenham Festival. The site itself is no frills with horse racing presented when you first arrive, giving you easy access to those competitive odds while recent price changes are nicely presented.
You can also get regular free bets as part of the ‘AKBets Club’ although there could be more existing customer offers. You are also limited to depositing via just debit card which means AKBets falls behind the big names detailed in our top 10.
Trustpilot rating as of 1st April 2025: 3.6/5 (158 reviews)
Irish Racing new bookmaker rating: 4/5
2. talkSPORT BET
Date established: November 2022
| Positives: | Negatives: |
|---|---|
| BetVictor platform gives familiar feel | No edge from unique existing customer offers |
| Strong welcome offer |
talkSPORT BET is the best of the new online bookies featured here and it is unlikely not to make our top 10 list above at some point.
Launched in November 2022, talkSPORT BET is a collaboration between the UK broadcaster and BV Group, the organisation behind BetVictor. That means talkSPORT BET uses the same platform as BetVictor so the site is intuitive, has plenty of existing customer offers like best odds guaranteed and regular free bets as well as a seamless live-streaming service.
What lets talkSPORT BET down is the lack of unique existing customer offers when it comes to horse racing. The site does have other existing customer offers so this is certainly an area it can expand which would be welcomed.
Trustpilot rating as of 1st April 2025: 3.7/5 (438 reviews)
Irish Racing new bookmaker rating: 4.5/5
3. LiveScore Bet
Date established: October 2021
| Positives: | Negatives: |
|---|---|
| Engaging existing customer offers | Customer service |
| Intuitive user experience | Weaker new customer offer |
Born from LiveScore’s industry-leading football scores service, which is a popular app, LiveScore Bet launched in Ireland towards the end of 2021.
The LiveScore Bet website feels as fresh as you would expect from such a recently launched product while there is also a good range of sports betting markets, competitive odds and engaging existing customer offers like extra place races, money back if your horse does not win, an accumulator club and best odds guaranteed.
All of these are what you would expect from a more established betting site so that’s a positive. LiveScore Bet is let down by its customer service with email the only way to get in touch with somebody beyond a ‘virtual assistant’ while payment methods could be expanded to include the likes of Skrill and Netteler.
Trustpilot rating as of 2nd April 2025: 2/5 (1,238 reviews)
Irish Racing new bookmaker rating:3/5
4. Bzeebet
Date established: January 2023
| Positives: | Negatives: |
|---|---|
| Modern feeling website | No ante-post markets |
| Simple welcome offer | No international racing markets |
The newest bookmaker on our list of the best new sports betting operators, Bzeebet was only launched just over two years ago.
The colour scheme and website have a modern feel but it is let down by the inability to make the window smaller and the limited sports betting markets which do not extend to ante-post events and international racing as competitors do.
Still, if you are looking for a solid modern-feeling option then Bzeebet is a great option for those who have a focus on domestic action only.
Trustpilot rating as of 1st April 2025: 1.6/5 (104 reviews)
Irish Racing new bookmaker rating: 2.5/5
Online Sports Betting: What To Bet On This Week:
Irish Horse Racing
Our editor, Vincent Finega,n has picked out two tips for Saturday's action
Ryehill 2.45 Fairyhouse
Ryehill is not the greatest jumper of a fence, but doesn't lack ability. His February victory at Naas is the standout piece of recent form on display here and if none the worse for his mid-field exertions in the Hunters' Chase at the Cheltenham Festival last month he will be difficult to beat.
Green Triangle 2.00 Cork
Green Triangle will appreciate the return to a quick surface and a drop in class. Cheekpieces are applied for the first time today, which looks like a good move as he has not looked the most straightforward in the past and he will also benefit from the capable assistance of Dylan Browne McMonagle.
Today's 'Nap of the Day'
Today's Nap
Fairyhouse 6.10 Shuttle Diplomacy
Shuttle Diplomacy won two bumpers last term including a Limerick Listed race in impressive fashion and ran a cracker on his belated seasonal debut at the Cheltenham Festival. The Tom Cooper-trained gelding had Sortudo four lengths behind when finishing third to Bambino Fever and could progress further with that run under his belt. Kovanis was bought for 330,000 pounds after easily winning a point-to-point last autumn and justified favouritism in a bumper at the Leopardstown Christmas meeting, while course winner I’ll Sort That handled testing conditions well when following up at Naas last time.
How We Rank The Best Sports Racing Betting Sites
The Bookmaker Awards, our own expert opinions based on combined decades of experience in the industry, user-generated ratings and industry data are the cornerstones of our top 10 rankings and you can read more about them below.
Expert opinion: About the author - Connor Whitley
As somebody who has been betting for more than 10 years and writing about sport for over five, I was able to combine both of my passions over two years ago.
Since then, I have written about sports betting for a major UK publication and recently moved to Irish Racing to bring my expertise of bookmaker offers.
I have written about the best bookmakers, free bet offers, promo codes and online casinos for the last two years and have developed a deep understanding of the market and what readers want. This has put me in the ideal position to write articles like this one on the online betting sites in Ireland.
Along with myself, this page leans on the expertise of Irish Racing Editor Vincent Finegan who has described what he looks out for below.
User-generated reviews
The rankings and opinions that you find on this page are not just the personal views of the writer or the Irish Racing team.
We have also analysed the Trustpilot ratings of the leading bookmakers to help inform our top 10 list.
Trustpilot reviews come from regular users of the app who rate the bookmakers out of five.
One thing to note is that most Trustpilot reviews will be negative. Human nature means consumers are much more likely to leave a negative review of a bookmaker than a positive one.
That means that any Trustpilot rating over 2.5 can be considered very good and anything over 3.5 is exceptional.
Industry data
Both expert opinion and user-generated reviews are essentially the opinions of individuals and we did not rely wholly on that to produce our top 10 list.
We have access to various data sources within the betting industry and have uytilised these to help shape this page.
This includes but is not limited to recent industry analysis of the 2025 Cheltenham Festival which saw BetVictor come out as the best betting site in terms of odds and Paddy Power as the second best for places.
Bookmaker Awards
The final pillar of our rankings is arguably the biggest - Better Collective’s Bookmaker Awards. As Irish Racing is part of Better Collective, we are one of a handful of sites that have exclusive access to this data.
The Bookmaker Awards are annual awards where prizes are handed out in various key categories including horse racing odds, banking, customer service and an overall award as well as many others which are detailed below.
The awards themselves are based on surveys of ordinary bettors who rank bookmakers in the categories in monthly surveys.
Those regular surveys create millions of individual data points, which are analysed by data experts who weight them accordingly to create the final rankings.
You can find all the results of each bookmaker at the Bookmaker Awards in the tables above.
What to Look Out For When Choosing A Sports Betting Site
The Bookmaker Awards cover a huge range of factors that influence the way we rank the best online sports betting operators in Ireland,.These include payment options, user-friendly experience and existing customer offers.
However, there are factors beyond those covered by the awards which also play a role and we have detailed those below.
Licence
The Gambling Regulatory Authority of Ireland (GRAI) was only set up in 2024 after new legislation was passed, so it is still in its infancy.
The new statutory body will soon begin to issue licences for gaming, sports betting and some lottery activities.
That means that the online betting firms covered in this list will soon come under the jurisdiction of the GRAI. While organisations can now register their interest for a gambling licence, they are not yet required.
Responsible gambling tools
Responsible gambling tools also play a key role in our rankings, as their importance cannot be overstated.
All of the bookmakers detailed meet a high standard when it comes to responsible gambling tools and have features like deposit limits, cool off periods and links to relevant third parties like the National Gambling Helpline.
Household Restrictions
One thing to keep an eye out for when signing up to a betting site is any household restrictions that may apply.
Typically, free bet sign-up offers will be limited to one per household and/or per IP address.
This should be detailed in the terms and conditions so read those carefully and make sure you consider this before completing the sign-up process.
Operator restrictions
Beyond those typical household restrictions, operators will also apply their own brand restrictions.
Many operators are run by the same parent company which may restrict customers to one welcome offer across their portfolio of brands.
Examples of brands that are owned by the same parent company include Coral and Ladbrokes as well as BetVictor and talkSPORT BET. Again, make sure you check the specific terms and conditions of each free bet offer carefully before trying to claim it.
FAQs: Horse Racing Betting Sites in Ireland
Which are the best betting sites?
Every betting site is different and suit some people more than others, hopefully this guide will help you to choose. A good place to start is with which bookmakers ranked highest at the annual Bookmaker Awards. bet365, Betfair, William Hill and Betway are ranked in the top five.
Are online betting sites trustworthy?
Generally sports betting opeartors are trustworthy but like any industry there are black market operators. There are some simple steps you can take to ensure that a betting site is trustworthy. Check if the betting site is promoted on irishracing.com as we only promote trustworthy companies. You can also check betting forums to see what other punters have been saying about the betting site.
Which is the most trusted betting site?
All licensed bookmakers are regulated so we can recommend any of the bookmakers registered on irishracing.com.
Which betting site is best for betting odds?
The sports betting websites offering the best betting odds are usually bet365, Unibet and Ladbrokes determined by the Bookmaker Awards. You will find some of the best odds around during major festivals, including Cheltenham, Punchestown, the Grand National at Aintree and and Royal Ascot.
How do I choose a betting site?
There are a number of factors to consider when choosing a betting site and the Bookmaker Awards draw on four million data points to give you rankings for:
- Odds
- Welcome offers
- Banking Options
- Betting experience
- Market selection
5/2 - 9.08 Will Rogers Downs
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5/1 - 9.08 Will Rogers Downs
