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Betting Promo codes Ireland (April 2025)

Betting promo codes are used to activate hundreds of euros in free bets. On this page you can find eight betting promo codes available via Irish Racing and if you use all of them, you can unlock up to €410 in free bets and bonuses.

April's best betting promo codes for Irish customers

1. AK Bets: AKACCA100

2. Novibet Promo Code: IRISHRACING

3. Betfair: ZSKAOG

4. 10bet: Match10

5. William Hill: BB40 (mobile only)

6. Tote: B10G40

7. bet365 Promo Code: 365IRC

8. Paddy Power Promo Code: YSKAST

How are the best promo codes selected?

    We provide the best betting promo codes in Ireland by leveraging our extensive experience in the betting industry alongside insights from the annual Bookmaker Awards organised by Better Collective. These awards showcase the leading bookmakers based on four million data points, user reviews, and continuous testing. You can confidently place your bets knowing that the sites we recommend are secure and trustworthy.

What To Use Betting Promo Codes On Today

Today's 'Nap of the Day'

Betting promo codes give you access to hundreds of pounds in free bets, so what we all need next is a reliable tip to help us make a profitable return.

Our formscan experts study the form each day before offering up their most confident selection, also known as a 'nap of the day'.

Which promo code offers the highest-value bonus?

AK Bets and Novibet serve up the high bonuses but AK Bets is not the best when it comes to deposit-to-stake ratio, as shown in the table below.

Here we give you more detail on betting promo codes, which bookmakers require a promo code and how a free bet code works.

What is a betting promo code?

A betting promo code is a distinct combination of letters and/or numbers that bettors can utilise to access exclusive offers and bonuses when wagering on horse racing events.

These codes are typically provided by online sportsbooks and betting platforms as part of their marketing strategies to attract new customers or retain existing ones.

When a bettor enters a promo code during the registration process or when making a deposit, they can receive various incentives, such as free bets, deposit matches, or enhanced odds.

A horse racing promo code is used when you register with a bookmaker in order to activate your betting promotion - most commonly for free betting offers.

An example of a promo code is 'ZSKAOG' which is the Betfair promo code required to claim your €50 in FREE bets. You will need to insert this into the required registration field.

On this page, we highlight the best betting promos in Ireland from trustworthy and reliable bookmakers. Not all operators require promo codes.

Why are betting promo codes useful?

  • Enhanced Value: Promo codes often provide extra bonuses, such as free bets or boosted odds, which increase the value of a wager without additional outlay.

  • Try New Markets: Promo codes can encourage bettors to explore different betting markets, broadening their experience in horse racing, sports and casino.

  • Try New Types of Bets: You can trial a wider range of bets types. For example each-way bets, lucky 15s and accumulators.

  • Increased Winnings: Special odds boosts and promotions tied to codes can increase potential payouts, making bets more rewarding if successful.

  • Engagement: Promo codes enhance the excitement of horse racing events by providing additional incentives.

  • Loyalty Rewards: Existing customers may benefit from ongoing promotions, helping to maintain their interest in a particular sportsbook.

A promo code goes hand-in-hand with racing; if you have found your selections for either the daily racing or the big festivals then you can use the your promo codes to claim free bets to spend on the action.

What is the difference between a betting promo code and a betting bonus code?

A betting promo code and a betting bonus code are the same thing, it is merely a different name for the code, made up of letters and numbers, required to claim your betting offer with a bookmaker as listed above.

You can find the Betfair promo code, William Hill promo code and Paddy Power promo code pages for more in-depth information.

How do I sign up with my betting promo code?

promo codesEnter the promo code in the required field
Choose which bookmaker you would like to join from the list of trusted operators on this page and use the betting promo code to trigger your offer, just as you would with an online voucher code, for goods for example.

  • Head to the operator's website and sign up for a new account.

  • Enter the promo code correctly in the designated field.
  • Complete the sign-up process and wait for the confirmation email, if any.
  • Deposit into your account or place a qualifying bet to receive the bonus.
  • Check the terms and conditions of the promo code offer, including any minimum deposit or bet requirements or validity period.
  • Use your free bets as instructed by the betting site to maximise your chances of a return.

Check the terms and conditions

Use the regulated bookmakers we have suggested to find your bet bonus code - there are black market bookmakers operating and it is important you use regulated operators.

In most instances, you are required to deposit into your account and place a bet before your bonus is credited. Prior to that, read through all the terms and conditions below to ensure it is the correct offer for you:

  • Sign-up restrictions - in some cases, you are permitted only one betting account per household. If one or more of you already has an account with a bookmaker, you may be restricted. You may also need to use a debit card to make your first deposit rather than Apple Pay or Skrill.
  • Eligible markets - offers are often restricted to different types of bets and markets. For example a bonus code bet offer may only be available if you place it on a specific market.
  • Minimum stake - the stake you place will often be set at a minimum amount. Usually around €5, €10 or €20. If you place lower than those amounts, your bet will not be valid.
  • Minimum odds - if a horse is a short-priced favourite, you may be restricted to betting on that horse. Minimum odds are usually around 1-2 or 6-4.
  • Expiry after a specific number of days - make sure you use your bonus within the time period stated. For example, you often have seven days to claim a free bet.
  • Maximum winnings - to avoid huge payouts, bookmakers restrict the amount you can win so identify what your payout is likely to be and if it is worth your time.
  • Withdrawal times- bookmakers have different withdrawal processing times. Bank transfers are typically longer wait times than Paypal or e-wallets.

What types of betting promo codes are available to bettors?

Bonus betting codes are used most frequently with bookmaker welcome offers as well as those below.

  • Bet-and-Get - bookmakers regularly offer free bets to new customers as an incentive to sign up. For example, when you register place a €10 you will receive a €50 in free bets. These are the most popular with punters.
  • Deposit Bonus - These bonuses are rewarded when you deposit money with a bookmaker, at a percentage of your deposit. Some operators offer 100% while others offer 50%. For example, if you deposit €20 you will get a 50% bonus of €10.
  • Money-back specials- Paddy Power and BoyleSports are big on their money-back specials. Use your bonus code to place a bet and you will receive your money back as cash or as a free bet for certain eventualities such as if your horses loses or finishes second.
  • Event-specific bonuses- during major horse racing festivals including the Cheltenham Festival, Royal Ascot and the Grand National you will find an array of betting promo codes on offer for claiming special betting offers. Eg. some bookmakers will offer enhanced odds on a hot favourite for a big race.
  • No-deposits bonus - the least common of all the bonus betting codes, these are bonuses you can claim without having to make a deposit and are awarded when registering with a bookmaker.

Promo codes payment methods

When you sign up to a bookmaker with a betting promo code you will be required, in most cases, to deposit money into your account to claim your bonus.

The following methods are most commonly used by bookmakers:

    1. Debit cards - Visa Debit, Mastercard and Maestro are popular methods of payment and most commonly used to claim promo codes.

    2. E-wallets - PayPal, Neteller and Skrill are among the most used e-wallets and provide a secure method of payment.

    3. Bank transfers - this is also an option for those who prefer to make direct bank transfers, the only drawback is that it can take longer to complete the transaction.

    4. Paysafecard - prepaid cards are also accepted by a number of punters and ensure more privacy.

    5. Wire transfers - this method is sometimes used for high-value transactions although longer processing times and higher fees are common.

We use the Better Collective Bookmaker Awards to select the top bookmaker promo codes

The Better Collective Bookmaker Awards highlights the best bookmakers in terms of offers, odds, payment methods, and existing customer promotions.

These awards serve as a valuable resource to punters for making informed betting decisions.

Why Trust the Better Collective Bookmaker Awards for Horse Racing Betting Offers?

The emphasis on the Bookmaker Awards is due to their detailed and comprehensive evaluation process.

  • Better Collective hosts these awards, utilising meticulous analysis and incorporating user feedback.
  • The awards consider various factors, including horse racing markets, odds quality, market diversity, customer service, banking options, overall betting experience, welcome bonuses, and ongoing customer deals.

    How Data is Gathered by Better Collective

    • Bookmakers are ranked on a scale of 1 to 23 across multiple categories.
    • Better Collective collects data over a year, comprising 4 million data points and regular live testing with yearly updates.
    • Continuous monitoring of horse racing markets, including pre-race, in-play betting, and ante-post markets, is carried out.
    • The operators' generosity with markets and coverage of different sports is evaluated over the 12 months.
    • The awards highlight the best betting offers and free bets with great value for Irish customers.

    How did the sites rank at the most recent Bookmaker Awards?

    bet365

    It is easy to see why bet365 is the world's leading bookmaker as it ranked number one for welcome bonus, horse racing odds and betting experience as well as the overall best bookmaker.

    Welcome bonus1st
    Horse Racing Odds 1st
    Betting Experience1st
    Market Selection3rd
    Banking8th
    Customer Service17th
    Overall1st

    Paddy Power

    One of the betting giants, Paddy Power's strongest rankings were in the categories of betting experience and horse racing odds.

    Welcome bonus17th
    Horse Racing Odds 11th
    Betting Experience11th
    Market Selection20th
    Banking17th
    Customer Service14th
    Overall21st

    Betfair

    Betfair ranked in the top ten for betting experience, banking and horse racing odds.

    Welcome bonus14th
    Horse Racing Odds 10th
    Betting Experience5th
    Market Selection13th
    Banking6th
    Customer Service16th
    Overall8th

    William Hill

    William Hill scored particularly well for market selection which ranked at number 2. Betting experience, horse racing odds and welcome bonus also ranked in the top ten.

    Welcome bonus9th
    Horse Racing Odds 7th
    Betting Experience4th
    Market Selection2nd
    Banking18th
    Customer Service19th
    Overall5th

    Most popular horse racing events for betting promos

    Horse racing markets are popular throughout the year, the highlights being the Cheltenham Festival, Aintree Grand National and Royal Ascot. Some of the biggest events that you can enjoy with betting promo codes can be found below.

    Royal Ascot

    With the jumps season coming to an end, attention now turns to the biggest five days of Flat racing in the United Kingdom - Royal Ascot. Among the featured races that customers enjoy placing a wager is the Gold Cup. This is a great time to snap up your betting promo codes in Ireland.

    betting promo codes irelandRoyal Ascot 22 June 2024 Bedtime Story and Ryan Moore win for trainer Aidan O Brien
    Photo Healy Racing

    Grand National


    © Photo Healy Racing
    The 2025 Grand National was full of intrigue as Willie Mullins dominated with a 1-2-3 including the winner Nick Rockett ridden by his son Patrick. The world's most famous race attracts a lot of casual fans which prompts many bookmakers to withdraw promo codes. That is not the case for every betting site.

    Cheltenham Festival

    The biggest four days of the jumps season in the UK for racing fans come annually in March, as the Cheltenham Festival hosts the very best clashes between national hunt greats. The featured race of the meeting takes place on the final day - the illustrious Cheltenham Gold Cup. This is the race that everyone wants to win and customers can find a wide selection of promo codes throughout the meeting with free bets, enhanced odds and best odds guaranteed among the most popular offerings.

    12 3 24 Cheltenham State Man and Paul Townend with groom Rachel Robins after winning the Unibet Champion Hurdle Challenge Trophy Grade 1 Healy Racing Photo
    Photo Healy Racing

    How do I withdraw the bookmaker promo code bets?

    You are not able to withdraw the bet bonus code credit as cash. Once you have claimed your betting promos, the bet credits will appear in your betting account but cannot be withdrawn as cash. You must use the credit to place a subsequent bet. If your qualifying bet is successful, you can withdraw your winnings as cash. The return does not include your stake.

    Further Reading

    How we source promo codes

    Better Collective sources all promo codes directly, ensuring our audience is presented with the best betting offers available. We regularly update our list with the latest promo codes and the most relevant betting promotions for horse racing. For further detail on how we operate and source our promo codes please visit our About Us page here. If you encounter any problems using these promo codes, please contact our editor vfinegan@bettercollective.com.

    In summary, horse racing betting promo codes are a fantastic way to enhance your betting experience. Most bookmakers offer you valuable incentives that maximise your chances of increasing your return on initial outlay..

    This article will help you to understand the different types of promo codes and how to use them. Always remember to read the terms and conditions associated with any promo code to ensure you know how the bonus or offer works.

    FAQ Betting Promo Codes

    What Is A Promo Betting Code?

    A short code required to claim a bookmaker promotion. Simply copy and paste the code into the required registration field when you sign up and this will trigger your betting promotion.

    When Are Promo Betting Codes Available?

    Horse racing promo codes tend to be available all year round in Ireland but you will see a greater volume during the Cheltenham Festival, the Grand National and Royal Ascot.

    How do I Use Promo Betting Codes?

    When signing up for an Irish betting promotion such as a welcome offer, simply copy and paste the code into the required field on the registration form.

    Do All Betting Sites Have Promo Betting Codes?

    Some operators no longer use betting promo codes. Our bookmaker partners who do use betting codes are listed above.

    Where Do I Find Promo Betting Codes?

    You can find the promo codes for trustworthy bookmakers here on this page.