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Betting Promo Codes for UK Punters (April 2025)

Betting promo codes are used to unlock hundreds of pounds in free bets and bonuses. Below is a list of seven active promo codes available from Irish Racing ordered by the amount you will receive in free bets or bonuses.

April's best betting promo codes for UK customers

1. AK Bets: AKACCA100

2. Betfair: ZSKAOG

3. 10bet: Match10

4. William Hill: BB40 (mobile only)

5. Tote: B10G40

6. bet365 Promo Code: 365IRC

7. Paddy Power Promo Code: YSKAST

How do we select the best betting promo codes?

    We provide the best betting promo codes in Ireland by leveraging our extensive experience in the betting industry alongside insights from the annual UK Bookmaker Awards organised by Better Collective. These awards showcase the leading bookmakers based on four million data points, user reviews, and continuous testing. You can confidently place your bets knowing that the sites we recommend are secure and trustworthy.

Which promo code offers the highest-value bonus?

AK Bets serve up the highest bonus but it is not the best when it comes to deposit-to-stake ratio, as shown in the table below.

What to use your Betting Promo Code on Today

Today's 'Nap of the Day'

Betting promo codes give you access to hundreds of pounds in free bets, so what we all need next is a reliable tip to help us make a profitable return.

Our formscan experts study the form each day before offering up their most confident selection, also known as a 'nap of the day'.

What is a betting promo code?

A horse racing betting promo code is used when you register with a bookmaker in order to activate your betting promotion - most commonly for free bets.

One such promo code is the Betfair promo code required to claim your £50 in FREE bets. You will need to insert this into the specified registration field.

We highlight the best UK betting promos from trustworthy and reliable bookmakers. It is worth noting that not all operators require betting bonus codes and some betting promo codes may be automatically inserted in the required registration field.

Why should I use a betting promo code?

  • Enhanced Value: Promo codes often provide extra bonuses, such as free bets or boosted odds, which increase the value of a wager without additional outlay.

  • Try New Markets: Promo codes can encourage bettors to explore different betting markets, broadening their experience in horse racing.

  • Increased Winnings: Special odds boosts and promotions tied to codes can increase potential payouts, making bets more rewarding if successful.

  • Engagement: Promo codes enhance the excitement of horse racing events by providing additional incentives.

A promo code goes hand-in-hand with racing; if you have found your selections for either the daily racing or the big festivals then you can use the your promo codes to claim free bets to spend on the action.

Further advantages of using betting promo codes

  • Choose your bookmaker and start with more money to wager on horse racing.
  • You can trial a wider range of bets types. For example each-way bets.
  • Select bookmakers such as Unibet and Fitzdares serve up casino bonuses for something different.
  • Once you have signed up, you can benefit from a whole host of existing customer offers

What is the difference between a betting promo code and a betting bonus code?

A betting promo code and a betting bonus code is the same thing, it is merely a different name for the code, made up of letters and numbers, required to claim your betting offer with a bookmaker as listed above.

How do I sign up with my betting promo code?

promo codesEnter the promo code in the required field
Choose which bookmaker you would like to join from the list of trusted operators on this page and use the betting promo code to trigger your offer, just as you would with an online voucher code, for goods for example.

  • Head to the operator's website and sign up for a new account.
  • Enter the promo code correctly in the designated field.
  • Complete the sign-up process and wait for the confirmation email, if any.
  • Deposit into your account or place a qualifying bet to receive the bonus.
  • Check the terms and conditions of the promo code offer, including any minimum deposit or bet requirements or validity period.
  • Use your free bets as instructed by the betting site to maximise your chances of a return.

What type of offer can I claim with a betting promo code?

Bonus promo codes, also known as betting 'bonus codes' are used most frequently with bookmaker welcome offers in the UK, including those below.

  • Free Bets - bookmakers regularly offer free bets to new customers as an incentive to sign up. For example, when you register , deposit/bet with an operator, you will receive a £5 free bet to place on a subsequent race.
  • Deposit Bonus - These bonuses are rewarded when you deposit money with a bookmaker, at a percentage of your deposit. Some operators offer 100% while others offer 50%. For example, if you deposit £20 you will get a 50% bonus of £10.
  • Money-back specials- Paddy Power and BoyleSports are big on their money-back specials. Use your bonus code to place a bet and you will receive your money back as cash or as a free bet for certain eventualities such as if your horses loses or finishes second.
  • Event-specific bonuses- during major horse racing festivals including the Cheltenham Festival, Royal Ascot and the Grand National you will find an array of betting promo codes on offer for claiming special betting offers. Eg. some bookmakers will offer enhanced odds on a hot favourite for a big race.
  • No-deposits bonuses - the least common of all the bonus betting codes, these are bonuses you can claim without having to make a deposit and are awarded when registering with a bookmaker.

Promo codes terms and conditions

There are always restrictions around bookmaker offers so ensure you read the terms and conditions before committing to using your betting promo code. Use the regulated bookmakers we have suggested to find your promo code and carefully check for the below restrictions.

  • Sign-up restrictions - in some cases, you are permitted only one betting account per household. If one or more of you already has an account with a bookmaker, you may be restricted. You may also need to use a debit card to make your first deposit rather than Apple Pay or Skrill.
  • Eligible markets - offers are often restricted to different types of bets and markets. For example a bonus code bet offer may only be available if you place it on a specific market.
  • Minimum stake - the stake you place will often be set at a minimum amount. Usually around £5, £10 or £20. If you place lower than those amounts, your bet will not be valid.
  • Minimum odds - if a horse is a short-priced favourite, you may be restricted to betting on that horse. Minimum odds are usually around 1-2 or 6-4.
  • Expiry after a specific number of days - make sure you use your bonus within the time period stated. For example, you often have seven days to claim a free bet.
  • Maximum winnings - to avoid huge payouts, bookmakers may restrict the amount you can win so identify what your payout is likely to be and if it is worth your time.
  • Withdrawal times- bookmakers have different withdrawal processing times. Bank transfers are typically longer wait times than Paypal or e-wallets.

Promo codes payment methods

When you sign up to a bookmaker with a betting promo code you will be required, in most cases, to deposit money into your account to claim your bonus.

The following methods are most commonly used by bookmakers:

    1. Debit cards - Visa Debit, Mastercard and Maestro are popular methods of payment and most commonly used to claim promo codes.

    2. E-wallets - PayPal, Neteller and Skrill are among the most used e-wallets and provide a secure method of payment.

    3. Bank transfers - this is also an option for those who prefer to make direct bank transfers, the only drawback is that it can take longer to complete the transaction.

    4. Paysafecard - prepaid cards are also accepted by a number of punters and ensure more privacy.

    5. Wire tansfers - this method is sometimes used for high-value transactions although longer processing times and higher fees are common.

How do we choose the best betting promo codes?

We Use the UK Bookmaker Awards

The UK Bookmaker Awards, staged annually by Better Collective, highlights the best bookmakers in terms of offers, odds, payment methods, and existing customer promotions.

These awards serve as a valuable resource to punters for making informed betting decisions.

Why Trust the UK Bookmaker Awards for Horse Racing Betting Offers?

The emphasis on UK Bookmaker Awards is due to their detailed and comprehensive evaluation process.

  • Better Collective hosts these awards, utilising meticulous analysis and incorporating user feedback.
  • The awards consider various factors, including horse racing markets, odds quality, market diversity, customer service, banking options, overall betting experience, welcome bonuses, and ongoing customer deals.

How Data is Gathered by Better Collective

  • Bookmakers are ranked on a scale of 1 to 23 across multiple categories.
  • Better Collective collects data over a year, comprising 4 million data points and regular live testing with yearly updates.
  • Continuous monitoring of horse racing markets, including pre-race, in-play betting, and ante-post markets, is carried out.
  • The operators' generosity with markets and coverage of different sports is evaluated over the 12 months.

How did the sites rank at the UK Bookmaker Awards?

bet365

It is easy to see why bet365 is the world's leading bookmaker as it ranked number one for welcome bonus, horse racing odds and betting experience as well as the overall best bookmaker.

Welcome bonus1st
Horse Racing Odds 1st
Betting Experience1st
Market Selection3rd
Banking8th
Customer Service17th
Overall1st

Paddy Power

One of the betting giants, Paddy Power's strongest rankings were in the categories of betting experience and horse racing odds.

Welcome bonus17th
Horse Racing Odds 11th
Betting Experience11th
Market Selection20th
Banking17th
Customer Service14th
Overall21st

Betfair

Betfair ranked in the top ten for betting experience, banking and horse racing odds.

Welcome bonus14th
Horse Racing Odds 10th
Betting Experience5th
Market Selection13th
Banking6th
Customer Service16th
Overall8th

William Hill

William Hill scored particularly well for market selection which ranked at number 2. Betting experience, horse racing odds and welcome bonus also ranked in the top ten.

Welcome bonus9th
Horse Racing Odds 7th
Betting Experience4th
Market Selection2nd
Banking18th
Customer Service19th
Overall5th

Withdrawing your bonus

You are not able to withdraw the betting promo code free bets as cash. Once you have claimed your UK betting promos, the bet credits will appear in your betting account but cannot be withdrawn as cash.

You must use the free bets credit to place a subsequent bet. If your qualifying bet is successful, you can withdraw your winnings as cash. The return does not include your initial stake.

Most popular horse racing events for betting promos

Horse racing markets are popular throughout the year, the highlights being the Cheltenham Festival, Aintree Grand National and Royal Ascot. Some of the biggest events that you can enjoy with betting promo codes can be found below.

Royal Ascot

With the jumps season coming to an end, attention now turns to the biggest five days of Flat racing in the United Kingdom - Royal Ascot. Among the featured races that customers enjoy placing a wager is the Gold Cup. This is a great time to snap up your betting promo codes in Ireland.

betting promo codes irelandRoyal Ascot 22 June 2024 Bedtime Story and Ryan Moore win for trainer Aidan O Brien
Photo Healy Racing

Grand National


Ãâ€Å¡Ãƒâ€šÃ‚© Photo Healy Racing
The 2025 Grand National was full of intrigue as Willie Mullins dominated with a 1-2-3 including the winner Nick Rockett ridden by his son Patrick. The world's most famous race attracts a lot of casual fans which prompts many bookmakers to withdraw promo codes. That is not the case for every betting site.

Cheltenham Festival

The biggest four days of the jumps season in the UK for racing fans come annually in March, as the Cheltenham Festival hosts the very best clashes between national hunt greats. The featured race of the meeting takes place on the final day - the illustrious Cheltenham Gold Cup. This is the race that everyone wants to win and customers can find a wide selection of promo codes throughout the meeting with free bets, enhanced odds and best odds guaranteed among the most popular offerings.

12 3 24 Cheltenham State Man and Paul Townend with groom Rachel Robins after winning the Unibet Champion Hurdle Challenge Trophy Grade 1 Healy Racing Photo
Photo Healy Racing

How do we source betting promo codes for horse racing?

    Better Collective sources all promo codes directly, ensuring our audience is presented with the best betting offers available. We regularly update our list with the latest promo codes and the most relevant betting promotions for horse racing. For further detail on how we operate and source our promo codes please visit our About Us page here. If you encounter any problems using these promo codes, please contact our editor vfinegan@bettercollective.com.

FAQ Horse Racing Promo Codes

What is a promo betting code?

A short code required to activate a bookmaker betting offer.

When are promo betting codes available?

Horse racing promo codes tend to be available all year round in the UK but you will see a greater volume during the Cheltenham Festival, the Grand National and Royal Ascot.

Not all major bookmakers use promo codes, however below is a list of bookmakers to consider

How do I Use a Betting Promo Code?

When signing up for a UK betting promotion such as a free bet, simply copy and paste the code into the required field when signing up.

Do All Sites Have Promo Betting Codes?

Some operators no longer use betting promo codes. Our bookmaker partners who do use betting codes are listed above.

Where Do I Find Promo Betting Codes?

You can find the promo codes for trustworthy bookmakers on our betting offers page or visit bookmaker websites.