Ascot was today revealed as the new permanent home for the Shergar Cup.
It has bought the rights to the event which was billed as "racing's answer to the Ryder Cup" when launched at Goodwood last year but had a mixed reception, with criticism of high admittance prices and a low crowd.
The Cup, formerly owned by sports management company IMG, will be staged at its new venue's August Saturday meeting, with improvements to the event's format planned.
Ascot has moved the £150,000 Tote International Handicap - formerly the August feature - to the King George VI And Queen Elizabeth Diamond Stakes card on July 29th, which will become Britain's second £1million day (after Derby day).
Explaining the programme alterations, Ascot chief executive Douglas Erskine-Crum said: "These two spectacular racedays will help focus attention on British racing and have the potential to attract large crowds and television audiences, which can only be good news for the sport.
"Crucially from Ascot's point of view they will enhance the revenue-earning potential of our 'summer of racing' which in the past has had to rely to heavily on the popularity and success of our Royal meeting in June."
The Shergar Cup was the brainchild of British Horseracing Board chairman Peter Savill, who said: "I am delighted that the Shergar Cup will take place again this year and I am sure that Ascot will build on the excellent foundations laid by Goodwood."
