William Hill Cheltenham Betting Offers 2026 (UK Customers)

William Hill Cheltenham offers are among the most claimed in the UK during the four-day national hunt showpiece. CLAIM YOUR £40 IN FREE BETS HERE.

An operator known for its varied and plentiful specials, look out for a flurry of price boosts on hot favourites, extra places and of course get non-runner no bet on ALL races at the Cheltenham Festival.

William Hill also became the first bookmaker to offer Non Runner Money Back (NRMB) on all 28 Cheltenham Festival races as of midday on the 1st January 2025.

William Hill promo code: G40 - Bet £10 Get £40

The William Hill promo code should be an essential part of your Cheltenham betting strategy, commonly known as the William Hill 'bonus code,' it is a code essential for claiming the new customer offer, available to all new customers in the UK. Get an excellent £40 in free bets as 4x£10 when you deposit £10 on minimum odds of 1/2.

To claim your free bet, insert the code G40 into the registration form during the sign-up process. It's as simple as that.

How To Claim the William Hill Cheltenham Offer in the UK

William Hill horse racing odds are easy to find and to bet on in the UK. Let’s take a look at how you can get started here and snap up the best William Hill Cheltenham welcome offer for the Cheltenham Festival.

If you are new to this operator, the first thing to do is to create an account. Doing so is a simple process, it should only take a few minutes to register.

• Hit any of the links on this page to be taken to the operator site.
• From there, hit the Join icon and complete all stages of the registration form.
• If you’re looking to claim a new customer offer, a code might be required.
• Check the terms of whichever William Hill horse racing offer you want to claim and enter it when requested.
• Once you’ve signed up, you can make your first deposit.

Once your funds have been transferred, you can start to place bets. Head to the ‘Horse Racing’ section on the site to see all available William Hill horse racing odds.

In addition, you can also choose which bet type you want. This operator allows you to bet on a range of single and multiple betting options in the UK.

To summarise, begin your William Hill Cheltenham betting offers journey by following these steps.

William Hill Cheltenham Existing Customer Offers

Cheltenham 14 March 2025 Inothewayurthinkin and Mark Walsh win The Gold Cup for owner JP McManus and trainer Gavin Cromwell from Galopin Des Champs Healy Racing
© Healy Racing PhotosSee below the best betting offers for existing customers of William Hill. The bookmaker was the first to go non-runner no bet on January 1st, 2025.

William Hill Cheltenham Non-Runner No bet

With the build-up and excitement around the Cheltenham Festival you may have chosen your Cheltenham Festival selections prior to the day of the race. Placing a bet early is known as betting ‘ante-post’ and it’s an opportunity to back your horse at better odds. However, that comes with the risk of losing your stake if the horse doesn’t run.

Fear not as William Hill was the first bookmaker in 2025 to go NRNB on on ALL 28 races at the Cheltenham Festival 2025, which will help to ease the pressure of backing your horses months in advance for March.

Take advantage of this William Hill NRNB Cheltenham offer and your stake will be returned to your account if your horse does not run in the selected race.

Best Odds Guaranteed

This offer allows you to get the best price on your horse. For example, if you back a horse at 2-1 but the odds shorten to 13-8 before the off, you will be paid out at 2-1.

Best Odds Guaranteed (BOG) is available on bets placed from 08:00 (UK time) on the day of the race until “the off” on all UK & Irish Horse Races online. Bets placed before 08:00 (UK time) will be settled at the price taken, or at SP if no price has been taken.

William Hill Cheltenham Countdown Price Boost

In the lead up to the Festival, William Hill offer you the chance to get a boosted price on a hot favourite. For example, Fact To File from 5-4 to 7-4 for the Ryanair Chase.

Full T&Cs apply.

William Hill Cheltenham Day 1 Offer

Existing customers were able to get a free bet for the opening day of the 2025 Cheltenham Festival. Punters can expect the same offer to reappear for the 2026 event.

Full T&Cs apply.

William Hill Top Prices

Get the best prices with William Hill. Valid from 12:00 on the day before until race start on Race Winner market.

Comparison with selected online / shop competitors (excludes price boosts). Won’t match exchange 'lay' price.

Full T&Cs apply.

William Hill Cheltenham Extra Places

Perhaps you are more of an each-way specialist? A selection of races every day will offer more places than the traditional place terms. Look out for the Extra Places icon on the racecards.

Full T&Cs apply.

William Hill Cheltenham Pick Your Places

If you have a strong fancy at an each-way price you can pick your places with William Hill. There must be more than six runners in the race and applies to single markets only.

Available from 10am on the day of the race.

Full T&Cs apply.

William Hill Cheltenham Lengthen Your Odds

If you think you have found a good thing, you may want to boost your own odds.

Available from 10am on the day of the race.

Full T&Cs apply.

William Hill Cheltenham Bet Boost

This is an additional existing customer offer for those with a handful of Festival fancies each day.

Choose three bets that you would like to boost and wager up to £20 on that horse. This is great if one of your selections has shortened before the day and you really fancy it to prevail then hit boost and you will be given bigger odds.

You can also use this offer on longshots, note that if you back a horse each-way, only the 'win' part of the bet is boosted. It's a firm favourite of ours.

Cheltenham Festival Specials 2026

A host of specials are available for Cheltenham with William Hill and you can get bet on the following markets:

• Road To Cheltenham
• Road To Cheltenham 2026 Day One-Four Price Boosts (NRMB)
• Road To Cheltenham 2026 Price Boosts (NRMB)
• Cheltenham Festival Specials
• Will Constitution Hill Run In The 2026 Champion Hurdle?
• Number Of 2025 Cheltenham Championship Winners To Retain Their Crown In 2026
• Number Of Willie Mullins Trained Winners
• Prestbury Cup
• Prestbury Cup - Winning Score
• Cheltenham Festival - Top Jockey
• Cheltenham Festival - Top Jockey - Betting Without Paul Townend

Make sure to always check today's Cheltenham tips if you want to turn around your horse racing bets.

Cheltenham 2026: Three Each-Way Values

With "Non-Runner No Bet" terms now active across the 28-race card, these three outsiders offer significant each-way potential for the March Festival:

• Supreme Novices' Hurdle: Baron Noir (33/1)

Trained by Alan King, this Noel Fehily Syndicate runner has progressed rapidly with successive wins at Uttoxeter and Kempton. A strong traveler who thrives on a fast pace, King suggests we have only "scratched the surface" of his potential heading into the Tuesday opener.

• Triumph Hurdle: Manlaga (40/1)

While the market focuses on Irish "bankers," Nicky Henderson’s French recruit looks overpriced. Following a narrow defeat to the unbeaten Manganese where she conceded 5lb, she impressed in the Victor Ludorum at Haydock. Henderson’s record of seven wins in this race makes her a live threat.

• Jack Richards Novices' Handicap Chase: Sixmilebridge (16/1)

Fergal O’Brien’s Grade 1 Scilly Isles winner is unbeaten in three starts over fences. Despite his top-level pedigree, an official mark of 150 makes him a dangerous handicap prospect over his preferred intermediate trip, avoiding the "big guns" in the Arkle or Brown Advisory.

William Hill Cheltenham Features

William Hill's offering is one of the more comprehensive products around. With this operator, you have a huge range of betting options in the UK, along with the opportunity to bet on races from all over the world.

There’s much more to William Hill horse racing betting than just odds and markets. This operator can enhance your betting experience with a variety of additional features available to UK customers which really some into their own for the Cheltenham Festival.

• Live streaming - is available with this operator. For selected races, you can watch the race live directly from your betting account. To access a live stream, you need to have an active betting account. The streaming option is available directly from the Horse Racing tab and you can watch all 28 races live at the Cheltenham Festival.

• WH Radio - provides audio commentary of UK and Irish races daily is an added luxury and a huge benefit during the Cheltenham Festival.

• Live betting - is also an option for you here. You can also cash out on selected bets, should you wish.

Many bookmaker sites offer similar features. Check out our betting sites guide to learn more about other operators.

William Hill Pros and Cons

William Hill pros:

• Competitive welcome bonus and you can get £40 in free bets.
• Excellent existing customer specials for the Cheltenham Festival, including a host price boosts on fancied horses during the four days.
• William Hill horse racing welcome offer is consistent even after Cheltenham festival, during the entire year.
• Its extra place terms represent good value for the Festival.
• The first bookmaker to offer non-runner no bet for the Cheltenham Festival.
• Live streaming - watch all 28 races at the Cheltenham Festival live.
• Fast withdrawal of winnings and a wide range of payment options.

William Hill cons:

• No VIP programme.
• The website could be more intuitive for beginners.

How to Live Stream Cheltenham with William Hill in the UK

Live streaming is available with this operator in the UK and for all 28 races at the Cheltenham Festival, you can watch the race live directly from your betting account. William Hill Radio is a further way to enjoy the races live with audio commentary.

To access a Cheltenham live stream, you need to have an active betting account. The streaming option is available directly from the Horse Racing tab.

More Cheltenham Bookmaker Sign Up Offers in the UK

• Unibet Cheltenham offers - daily offers
• Boylesports Cheltenham offers - daily offers
• Ladbrokes Cheltenham offers - brilliant welcome bonuses
• Paddy Power Cheltenham offers - daily offers and price boosts
• Tote Cheltenham offers - try your hand at a placepot and take advantage of the World Pool for excellent odds
• Best Cheltenham Betting Offers and Free Bets

FAQ: Cheltenham William Hill Cheltenham Betting Offers

To help you make an informed decision on where you bet, we’ve answered a number of frequently asked questions below.

Is William Hill a Good Site for Cheltenham Betting Offers?

The William Hill Cheltenham welcome offer is certainly a competitive one and the sportsbook is one of the more comprehensive sites around for Irish and UK bettors. With this operator, you have a huge range of betting options, along with the opportunity to bet on races from all over the world.

In addition to their great range of odds, customers can also utilise their live betting, streaming and cash out functions.

How Do I Claim the William Hill Cheltenham Welcome Offer?

Head to the operator site, you can do this via one of the links on this page. Then, read the terms and conditions of opening an account, as well as those associated with the offer. If you’re happy with the terms, follow the instructions to qualify for your offer.

How Do I Place a Bet at William Hill?

To place a bet with this operator, you must first set up an account. Customers must be 18 years old or above to register. Other terms and conditions apply to creating a betting account. Make sure you read and understand these before you attempt to sign up.

Once you’ve successfully registered an account, you will have access to all odds and markets. Choose your selection by clicking on the odds given. This will be transferred to your bet slip. Then, you can either enter your stake or, if you want to add selections, go back to the relevant odds page and add.

Can I Watch the Cheltenham Festival with William Hill?

Yes, customers at William Hill can utilise their live streaming feature in Ireland and the UK to watch all 28 of the scintillating contests at the Cheltenham Festival. Head to the Horse Racing tab and click on Betting TV. You can also listen to live radio commentary on selected races.

What Horse Racing Events Can I Bet on at William Hill?

All major events and festivals are covered by this operator. You can find odds and markets on races taking place across Europe and beyond. The list includes, but is not limited to, huge sporting events, including the Cheltenham Festival, Grand National, Punchestown, Royal Ascot and Melbourne Cup in Australia.

William Hill Horse Racing Review Verdict

We’re very impressed with William Hill and its Cheltenham offering. There’s a great range of features available to enhance your experience. Live streaming, live betting and cash out are examples of this. Their range of markets and odds are competitive. With offers available regularly, William Hill is certainly worth your consideration.

Please ensure you play responsibly when choosing to gamble. Always take time to read the operator’s T&Cs and ensure you understand them correctly before committing to an account, or when signing up for an offer or promotion.