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The Best New Betting Sites for Irish Punters (November 2024)

best new betting sites 2024Navan 16 11 24 Found A Fifty and Jack Kennedy win for trainer Gordon Elliott
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Discover a selection of the best new betting sites for keen Irish customers, where you can confidently place your bets, assured that each platform is reputable and adheres to regulatory standards. Find hundreds of euros in free bets and enjoy high-value bonuses to enhance your betting experience on the most exciting sporting events.

Discover a comprehensive list of the finest new online bookmakers offering free bets and a range of existing customer offers for Irish punters.

Stay informed, as we regularly update this page with the latest online betting sites joining our ranks.

Best new betting sites 2024

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LiveScoreBet
Bet €10 Get €50 In Free Bets.
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New members only. Min €10 deposit & bet on sportsbook (ex. virtual, forecasts & tricasts), placed & settled in 14 days of sign-up. Min odds EVS. Free Bets: valid 7 days on sportsbook. Stakes not returned. T&Cs apply. Click here for full T&Cs.Bet Responsibly. http://Gamblingcare.ie . 18+ GambleAware.org
tonybet
100% up to €100 First Deposit Bonus For Sport Betting.
Claim Here
18+. New Players only. Make your first qualifying deposit of at least €10. Place one or more qualifying bets with a total stake of five (5) times your initial qualifying deposit on sports betting markets with odds of at least 1.5 on single bets or multi bets with cumulative odds of 1.7 and higher. The maximum free bet bonus that can be awarded in this promotion is €100. The turnover requirement for this promotion must be met within 14 days of the date of your qualifying deposit. Terms and Conditions apply. GambleAware.org
novibet
BET €30 GET €100 USE BONUS CODE: NOVIRACING
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18+ new customers only | Max €100 free bet | Min bet €30 | Min odds 7/10 (1.70) | Bonus Code: NOVIRACING | Free bet stake is not returned | Offer valid until 31.12.2024 | Free bet valid for 7 days | T&Cs Apply. GambleAware.org
talkSPORTBET
Get up to €50 in Free Bets on Any Sports
Claim Here
18+ New customers only. Opt in & bet up to €50 (min. €20) on any sports at 2.00+ odds within 7 days. No Cash out. Get up to 2x €25 in free bets. Bonuses expire in 7 days. Card payments & Apple Pay only. T&Cs apply. gamblingcare.ie | Please gamble responsibly. GambleAware.org
Fafabet
Bet €100 Get up to €50 Free Bet + €20 Casino Bonus!
Claim Here
It is only valid for IE players. 18+. A 'Qualifying Bet' is a first settled real money single or multiple bets of €20 or more placed at odds of 1/1 (2.0) or greater. You will receive your €10 Free Bet 24 hours after your Qualifying Bet has been settled. The Free Bet must be used within 7 days. The Casino Bonus will be credited to your account by 4 pm the day after you qualifying bet settles and must be used in full within 7-days. After the 7 days, the Bonus will expire. The maximum amount of bonus winnings that can be won from this bonus plan is £200. Bonus subject to 35x wagering requirement, stake contribution applies, expires within 7 days. Full TC's Apply.
Matchbook
Get €30 in Free Bets on Horse Racing
Claim Here
New Customers Only. Sign up using Bonus Code: HR30. Bet and settle €30 (2x €10 Horse Racing Back Bets, 1x €10 Horse racing Multiple) on Horse Racing only, each at odds of 2.0 or more and receive 3x €10 Horse Racing Free Bets once qualified. T's and C's Apply. Gamble Aware. 18+.
AKBET
Up to €100 Winnings Boost on your first Acca
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Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of €100. 18+ | GambleAware.org
STARSPORTS
Get 50% Back as a Free Bet - Up to €25 Free Bet + 25 Free Spins
Claim Here
New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min €10), to a maximum value of €25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware
bzeebet
Bet €10 get €10 in Free Bet
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18+. New customers only. Min deposit: €10 and Min Bet: €10. Qualifying bet must be placed within 14 days of registration. Qualifying bet must be placed on min odds of Evens (2.00). Free Bets will be awarded within 24 hours after qualifying bet has been settled. Free Bet is valid for 14 days. Rewards: €10 Free bet valid for all sports events, except golf. Full Terms Apply | GamblingTherapy.org | Play Responsibly
MrPlay
Bet €10 Get €15.
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New Players only, This offer is available once per household. New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. T&Cs Apply. Dunlewey.org GambleAware.org
10Bet
100% Up To €50 Welcome Bonus.
Claim Here
18+. The minimum qualifying deposit for this promotion is €15. To be eligible for this promotion, players must input MATCH10 in the "Bonus Code" field when making a qualifying deposit into their Sports Cash Account. Your qualifying deposit and bonus must be wagered five (5) times on: (1) settled single sports bets with odds of at least 4/5 (1.80); or (2) settled combo bets with odds of at least 2/5 (1.40) per selection before you can withdraw your bonus and any winnings resulting from it. T&Cs apply. GambleAware.org
NETBET
€20 Free Bet On First Settled Bet.
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18+ New customers only. €20 free bet for the first settled sports bet. FreeBets valid 7 days. T&Cs apply. Dunlewey.org GambleAware.org
FITZDARES
Place your first sports bet of €50 or more and get €25 in Free Bets, plus 10 spins
Claim Here
New customers only, aged 18+. Min deposit €10. Place a €50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: €10 on Football, €10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. GambleAware.org

Free bets and betting offers for all of our bookmaker partners are worth a browse to make sure you are not missing out, alongside the best existing customer offers, promo codes and best betting sites.

What is a 'new betting site'?

A 'new betting site' is a smaller operator which you may not be part of your online betting portfolio. These online bookmakers usually operate on a smaller scale to the giants of the betting world, such as bet365, Betfair and Paddy Power.

The new betting sites may present stronger promotions and existing customer offers to compete in a crowded market and some focus specifically on horse racing, for example Fitzdares.

How do I sign up to new betting sites?

Below you will find an example of how to sign up to one of the most popular new betting sites with our audience. In a few simple steps you are well on your way to claiming fantastic welcome offers before enjoying a host of promotions for existing customers.

Click 'Sign Up' to get your LeoVegas offer

Click on the green button to start your two-minute sign-up process.

Enter the required details
Enter your email address and password.

Add your address and telephone number
Fill in the remainder of your details to complete the process and become a fully fledged member of LeoVegas.

Find the best betting sites here

We display an array of new betting sites and each operator offers something different. Our favourite sites are listed below, along with their pros and cons.

  • Novibet
  • LiveScore Bet
  • LeoVegas
  • talkSPORT BET
  • Matchbook
  • AK Bets
  • Fitzdares
  • BzeeBet
  • Mr Play
  • NetBet
  • 10Bet
  • Tonybet
  • Star Sports
  • Fafabet

Novibet

Novibet is among one of the most popular new betting sites with our audience as the bookmaker focuses on horse racing and offers up high-value offers, particularly during major racing festivals.

Novibet pros:

  • Excellent horse racing specials for big festivals.
  • Focuses strongly on horse racing.

Novibet Bet cons:

  • No best odds guaranteed.
  • Customer service access could be better.

More Novibet sign up offers here.

LiveScore Bet

LiveScore Bet has proved a huge hit with our audience. This relatively new online betting site places a huge emphasis on sport and its welcome offer represents excellent value. You get a whopping €50 in free bets when you place your first bet of €10 - rivalling the big players in the market.

LiveScore Bet customers benefit from a host of existing customer offers and daily specials are offered in abundance. For example, bet on a jockey to have a certain number of winners at a meeting today and bet on Cheltenham Festival ‘number of Irish-trained winners’.

LiveScore Bet pros:

  • Best Odds Guaranteed from 10am every day.
  • Live streaming - watch horse racing on the go.
  • A host of special offers during major festivals most notably the Cheltenham Festival.
  • Excellent existing customer offers once you sign up, includes extra places.

LiveScore Bet cons:

  • Limited payment methods

LeoVegas Ireland

Sign ups to LeoVegas have been buoyant since the new Irish betting site joined us and while its main focus is its casino offering, the welcome offer for Irish customers is an excellent ‘Bet 10 get 30’ which is a quality offer, offering a 300% bonus.

Leovegas Bet pros:

  • Very popular with irishracing.com users.
  • Excellent horse racing offering as well as casino.
  • Customer service.

LeoVegas Bet cons:

  • Limited specials.

talkSPORT BET

    talkSPORT BET pros:

  • One of the highest-value betting offers on this page.
  • Take advantage of its acca club if you enjoy multiple bets.
  • A reputable and secure brand.

talkSPORT BET cons:

  • Could have a wider range of special promotions.
  • No mobile app.
  • Limited payment methods.

Matchbook

Matchbook is fast becoming one of the most popular exchanges and is well known for its sporting offers as well as its new betting promotion for horse racing, which is well worth a second look. The welcome offer presents you with the opportunity to get €30 in free bets.

Matchbook pros:

  • Back or lay your selections.
  • 'Matchbook Zero' - 0% commission on horse racing
  • Competitive odds.
  • Horse racing content, including tipping content, is plentiful.
  • Excellent mobile app.

Matchbook cons:

  • Not a huge variety of markets for the more seasoned horse racing bettor.
  • No best odds guaranteed.

AK Bets

Place your first bet with AK Bets as a Lucky 15 (with 4 selections) and win a free bet worth up to 25% of your winnings, up to €100. See their terms and conditions for details.

AK Bets pros:

  • Strong focus on horse racing covering global race meetings.
  • 24/7 customer service - if you are betting on international meetings you can reach the team at any time.
  • Live streaming so you can watch horse racing wherever you are with no latency issues.

AK Bets cons:

  • The welcome offer could be more intuitive and there are only four payment methods.

Fitzdares

Fitzdares is a fairly new horse racing betting site to join us and it offers a premier horse racing betting service for keen racing bettors. A host of specials are served up during major meetings and the operator boasts its own members' club.

The Fitzdares welcome offer is well worth your time, it allows you to get 50% back as a free bet up to €50 plus the additional bonus of ten free spins in its casino.

Fitzdares pros:

  • A horse racing-focused bookmaker offering a wide variety of existing customer offers.
  • Best Odds guaranteed is available.
  • Live stream horse racing wherever you are.
  • A premier service offering a private members' club.

Fitzdares cons:

  • Limited payment methods.
  • The offers are under a separate tab to 'horse racing' which means they can be easily missed.
  • Customer reviews of its casino arm are relatively poor.

BzeeBet

We recently welcomed Bzeebet among our new betting sites and we are delighted to present their excellent offer of getting back 100% UP TO €100 + 10 Spins on its casino game Book Of Dead. If you have not already signed up, then this is definitely worth a try. Get your free bet to spend on this summer's wealth of action.

Bzeebet pros:

  • Wide range of sports specials.
  • Customer service is excellent.

Bzeebet cons:

  • Odds not as competitive as rival bookmakers.
  • New customer offer could be improved.
  • A secure, well-regulated bookmaker.

Mr Play

You can find the horse racing section with ease at Mr Play, it is easy to navigate and offers an intuitive experience. The welcome offer of ‘Bet 15 Get 10’ may not be as competitive as other new betting sites but who wants to turn down a €10 just before the Cheltenham Festival? Get access to this excellent new betting site below:

Mr Play pros:

  • Live chat offering for customer support - open 16 hours per day
  • Excellent range of sports.
  • Big emphasis on responsible gambling.

Mr Play cons:

  • No live streaming.
  • Needs more special offers.
  • No app for iOS.

Netbet

This is a relatively new betting site to come on board and while its offering is more simplistic than others, you will find offers such as Cheltenham non-runner no bet for new and existing customers, a cash out feature and best odds guaranteed on all Irish and UK racing.

Netbet pros:

  • Huge range of markets.
  • Excellent offering of bet types

Netbet cons:

  • No live streaming.
  • Lack of customer support.

10bet

Expand your betting portfolio with this excellent new customer offer courtesy of 10bet. Deposit €15+ when you create your account and you will receive a 50% bonus up to €50.

10bet serves up a fantastic horse racing experience with competitive odds, multiple markets, existing customer specials which include enhanced odds, fast withdrawal times and a shiny new app.

10bet pros:

  • Competitive odds.
  • Excellent offering of specials.
  • App is easy to navigate.

10bet cons:

  • No live streaming

Tonybet

While Tonybet is likely to be known among the Irish audience from years gone by, it is one of the new betting sites to enter into partnership with us. While horse racing may not be among its principal focuses, the welcome offer for the sportsbook is well worth signing up for.

Get 100% up to €100 for your First Deposit Bonus For Sport Betting. Sign up below:

Tonybet pros:

  • Easy to navigate.
  • Wide range of payment methods

Tonybet cons:

  • No live streaming.
  • Limited customer support.

Star Sports

The most recent new online betting site to join us at irishracing.com is Star Sports. Its welcome offer is an appealing one - Get 50% Back as a Free Bet - Up to €25 Free Bet + 25 Free Spins. Worth signing up to if you are a racing fan.

Star Sports pros:

  • Horse racing is front and centre for this operator and is easy to find on the site.
  • Plenty of offering for existing customers, including ante-post betting and 'build a racecard'.
  • Excellent international coverage of race meetings.

Star Sports cons:

  • No live streaming.
  • Limited customer support.

Fafabet

When it comes to new betting sites, our latest recruit is Fafabet. You can get up to €70 in bonuses with this operator.

Why should I sign up to new online bookmakers?

If you are a bettor looking for the best way to get in on the action, then signing up to new betting sites is well worth two minutes of your time. Smaller bookmakers offer an array of benefits that can help you maximise your winnings, while also benefiting from a whole host of new and existing betting offers.

Another benefit of using lesser known bookmaker sites is access to exclusive markets and betting events unavailable elsewhere. You might find yourself able to place wagers on markets that aren't covered by other major outlets giving you a betting edge and something a little different. For example, LiveScore Bet offer a whole array of the Cheltenham specials which you might not find elsewhere.

All things considered, there are plenty of advantages associated with signing up for new betting sites especially those operated by lesser - known providers. From improved odds and exclusive markets all the way through to freedom from financial restraints; punters stand to gain quite a bit simply by diversifying where they place wagers.

Types of betting offers for new betting sites

Bet-and-Get

The most popular welcome offer for new customers. Simply sign up with an operator, place your bet of a specified amount and get free bets in return, for example, place a bet of €10 and receive a €50 in free bets. The return does not include your stake.

Deposit Bonus

Deposit money into your new account and get a percentage of your deposit as a bonus. Some offer 100% while others offer 50% of your deposit. For example, if you deposit €20 you will get a 50% bonus of &€10.

Money-back bets

Something a bit different and highly enjoyable. Sign up with a new betting site, place a wager with your own money and the bookmaker will refund your money for various outcomes. An example of this is getting your money back as a free bet if you finish 2nd to the SP favourite or if you back a loser.

Matched bonus

Register with a new online betting site, place a bet and the operator will match the value of your bet - place a bet of €10 and receive a €10 free bet. Among the most popular of horse racing offers.

Mobile bonus

A bonus that can be found on the mobile version of the betting site, when using the mobile version for the first time. This is an incentive to download the mobile betting app.

Bet through the card

Find bet-through-the-card specials around big festivals, most notably the Cheltenham Festival. If you enjoy betting on every race on a card, this offer is for you. An example: place a horse racing bet on the first race and get a free bet for every other race on the card. This adds further excitement to a day out at the races.

Free bet no deposit

The least common of all the free horse bets, these are bonuses you can get without having to make a deposit and are awarded when registering with a bookmaker. Look out for wagering requirements if choosing this option.

Where to spend your free bets today

Free horse racing tip

Once you have claimed your free bets, all you need is a reliable tip.

Our racing experts highlight their daily tips on the site, including the 'nap of the day' which is their most confident selection. Looking to use your free bets today? See the best bet of the day below.

Today's Nap

Punchestown 1.35 Ballycoose
Runner-up at Ayr when last seen in April, the Stuart Crawford-trained Ballycoose can make a winning reappearance. Lightly raced over fences having had just the four starts, the seven-year-old is open to further improvement this term. Danny Mullins is a positive booking on a gelding who tends to run well off the back of a break. Wexford scorer Watch The Weather will find this easier having struggled in a Grade 3 at Cork last time. A consistent gelding, the eight-year-old is likely to be very competitive for trainer Ray Cody. Magic Tricks needs to step up considerably on recent runs over fences but there is no denying the Gordon Elliott-trained gelding is well handicapped.

Our expert team

    Our expert team comprises a number of people who have worked in the horse racing and betting industry for many years, including editor Vincent Finegan and racing pundit Emma Nagle. New betting sites listed on this page are analysed and tested to unearth the best free bets and welcome offers on the market. The sites highlighted are secure and trustworthy. Please gamble responsibly.

Vincent Finegan
Vincent, who lives on the Curragh in Co. Kildare, is the editor of irishracing.com and has almost 40 years experience in the horse racing industry. He writes a weekly blog on this website covering all aspects of the sport and presents our Irish Angle video show on Mondays. He is a dual winner of The Irish Field naps table.
Emma Nagle
Emma grew up on a racing yard which got her involved in racing from a young age. Having worked in racing media on a freelance basis for a few years she joined irishracing.com full time in 2023. She has ridden as an amateur and still works with horses.

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