18+ | Commercial Content | T&Cs apply | Wagering and T&Cs apply | Play Responsibly | Advertising Disclosure

New Betting Sites UK (Horse Racing)

new betting sites ukPunchestown 23 November 2024 The John Durkan Memorial Punchestown Chase Grade 1 Fact To File with Galopin Des Champs
Photo Healy Racing
Take a look through our comprehensive list of the best new betting sites, offering hundreds of pounds in free bets for keen horse racing punters.

Each operator offers up an array of excellent benefits for UK customers once you have signed up. Stay informed, as we regularly update this page with the latest new online betting sites joining our ranks and look out for those you have not yet signed up to.

You can bet in the knowledge that every new betting site is reputable and adheres to regulatory standards.

The Best New Betting Sites UK

Filter Offers
New Customers
Existing Customers
Trusted & Secure
Licensed in UK
Expert Reviews
LiveScoreBet
BET £10 GET £30 IN FREE BETS*
Claim Here
*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
LeoVegas
100% profit boost of up to £100 of winnings on first bet - mobile only
Claim Here
18+ GambleAware.org , New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply.
Matchbook
Get £30 in Free Bets on Horse Racing
Claim Here
New Customers Only. Sign up using Bonus Code: HR30. Bet and settle £30 (2x £10 Horse Racing Back Bets, 1x £10 Horse racing Multiple) on Horse Racing only, each at odds of 2.0 or more and receive 3x £10 Horse Racing Free Bets once qualified. T's and C's Apply. Gamble Aware. 18+.
FITZDARES
Place your first sports bet of £50 or more and get £25 in Free Bets, plus 10 spins
Claim Here
New customers only, aged 18+. Min deposit £10. Place a £50 bet on any sport at at odds of Evens (2.0) or greater to qualify for three free bets on settlement: £10 on Football, £10 on Greyhounds and £5 on Virtual Sports, plus 10 Free Spins on Reel King. Free Bet & Spins expire in 7 days. Additional T&Cs apply. Please bet responsibly. GambleAware.org
MrPlay
Bet £10 Get £15.
Claim Here
New Players only, This offer is available once per household. New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets not eligible. T&Cs Apply. GambleAware.org
PariMatch
Bet £10 and get a £5 Free bet every day for 7 days
Claim Here
18+ New customers only. Opt in and bet £10 on Horse Racing (odds 3.00+) within 7 days of registration. Get 7x5 Free Bets for Horse Racing (odds 3.00+), which expire 48 after accreditation. T&Cs Apply. GambleAware.org | Please gamble responsibly
bzeebet
Bet £10 Get £10 FREE BET
Claim Here
18+. New Customers Only. Max one £10 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. GambleAware.org. T&Cs apply.
NETBET
£10 Free Bet
Claim Here
18+. MIN ODDS 3/1 (4.00), MIN 3 SELECTIONS. FREE BET VALID FOR 7 DAYS. CUSTOMERS WILL QUALIFY FOR THE FREE BET ONCE THEIR FIRST £5 QUALIFYING BET BUILDER ON SPORTS HAS BEEN PLACED AND THEN SETTLED ON THE ACCOUNT. T&C APPLY. GambleAware.org
10Bet
100% Up To £50 Welcome Bonus.
Claim Here
New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ gambleaware.org
PLANETSPORTBET
50% Back As a Free Bet If Your First Bet Loses
Claim Here
18+. New Sportsbook customers only. UK & Ireland only. 50% Money back, if your first bet loses, as a free bet. Max free bet £25. Min free bet £5. Sign up using the promo code ‘psb50’. Minimum stake £10 required. 1st bet settlement must be within 7 days of account registration. Minimum odd requirement of Evens (2.0) for first cash bet. The promotional period starts on 16:01 12/11/2024 and runs until further notice. Full TC's Apply. GambleAware.org. Full T&Cs apply
AKBET
Up to £100 Winnings Boost on your first Acca
Claim Here
Applies to new UK/IRE customers who sign up with promo code AKACCA100. Place your first bet as a multiple (minimum 3 selections) and AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £100. 18+ | GambleAware.org
STARSPORTS
Get 50% Back as a Free Bet - Up to £25 Free Bet + 25 Free Spins
Claim Here
New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ | GambleAware
BETMGM
Bet £10 Get £40 in Free Bets
Claim Here
New customers only. 7 days to place a qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1x £10 Free Bet on Football, 1x £10 Free Bet on Horse Racing, 2 x £10 Free Bet Builders. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply. GambleAware.org
BETMGM
WEEKLY PROFIT BOOSTS ON HORSE RACING
Claim Here
Opt in weekly to receive up to x 10 Profit Boosts at 10% & 20% on Horse Racing. Max stake £20 & max win £10k. Singles only. T&Cs apply. Visit site. GambleAware.org

Free bets and betting offers for all of our bookmaker partners are worth a browse to make sure you are not missing out, alongside the best existing customer offers, promo codes and best betting sites.

A free tip for today's racing

Our horse racing analysts provide daily tips for every race on our racecards. The 'nap of the day' is their most confident selection, which you can find below with the reasoning for the selection. This is great place to start when spending your free bets.

Today's Nap

Ascot 2.25 Strong Leader
Strong Leader followed up his Grade 1 Liverpool Hurdle success with a cosy win in the Long Distance Hurdle at Newbury last month and could again be hard to beat. However, The Wallpark is progressive and looks a serious player as he bids to round out a five-timer. Last year's winner Crambo is unbeaten at this venue and cannot be ruled out, while the Haydock scorer Shoot First is still developing as a stayer and is another to note.

New betting sites explained

A 'new betting site' is a lesser-known bookmaker which may operate on a smaller scale to the giants of the betting world, such as Tote, bet365, Betfair and Paddy Power.

These new betting sites often present stronger or more unique new customer offers and existing customer offers to compete in a crowded market and some place a huge focus on horse racing, for example Fitzdares.

The smaller operators may offer a more personal, niche service and are well worth signing up for if you are a keen bettor.

Sign up in a few simple steps

Follow the steps below to sign up to a new betting site. It will only take a couple of minutes of your time.

Step 1

Click on Grab Your Offer to begin

Once you are through to the offer page on the new betting site, click on the green button to claim it.

Step 2

Enter your email address and password
Fill in the required details including your email address and password.

Complete the rest of your personal details to finish the registration process.

Discover the best new betting sites 2024

We have a whole host of new betting sites to choose from and each operator offers something different. Our favourite sites are listed below, along with their pros and cons.

  • LiveScore Bet
  • Fitzdares
  • LeoVegas
  • BzeeBet
  • Matchbook
  • Mr Play
  • NetBet
  • 10Bet
  • AK Bets
  • BETMGM
  • PariMatch

LiveScore Bet

LiveScore Bet has proven to be a huge hit with our audience. The relatively new betting site places a huge emphasis on sport and its welcome offer represents excellent value. You get £20 in free bets when you place your first bet of £10 - rivalling the big players in the market.

LiveScore Bet customers benefit from a host of existing customer offers and daily specials are offered in abundance. For example, bet on a jockey to have a certain number of winners at a meeting today and bet on a host of markets for the Cheltenham Festival, including the ‘number of British-trained winners’.

LiveScore Bet pros:

  • Best Odds Guaranteed from 10am every day.
  • Live streaming - watch horse racing on the go.
  • A host of special offers during major festivals most notably the Cheltenham Festival.
  • Excellent existing customer offers once you sign up, includes extra places.

LiveScore Bet cons:

  • Limited payment methods

Fitzdares

Fitzdares is a new betting site offering a premier service for those seeking a more opulent horse racing platform. The bookmaker joined forces with us fairly recently and offers a superb horse racing betting service for keen racing bettors. A host of specials are served up during major meetings and the operator boasts its very own members' club.

The Fitzdares welcome offer is well worth your time - place your first bet of £50 and get £25 in free bets plus 10 spins.

Fitzdares pros:

  • A horse racing-focused bookmaker offering a wide variety of existing customer offers.
  • Best Odds guaranteed is available.
  • Live stream horse racing wherever you are.
  • A premier service offering a private members' club.

Fitzdares cons:

  • Limited payment methods.
  • The offers are under a separate tab to 'horse racing' which means they can be easily missed.
  • Customer reviews of its casino arm are relatively poor.

LeoVegas

Sign ups to LeoVegas have been buoyant since the new horse racing betting site joined irishracing.com and while its main focus is its casino offering, the welcome offer for UK customers is excellent. Get a '100% profit boost of up to £100 of winnings on your first bet' - which is a quality offer, especially if you have a strong fancy at a big price who you think will land the spoils.

LeoVegas Bet pros:

  • Very popular with our expert audience at irishracing.com.
  • Excellent horse racing offering as well as casino.
  • Efficient customer service on hand to answer your questions.

Leovegas Bet cons:

  • Limited specials.
  • More horse racing specials could be offered.

BzeeBet

We recently welcomed Bzeebet to irishracing.com and we are delighted to present their offer of Bet £10 and Get £10. If you have not already signed up, then this is one of the new betting sites in the UK which is definitely worth a try. Get your free bet to spend on this jump season's wealth of action.

Bzeebet pros:

  • Wide range of sports specials and promotions.
  • Customer service is excellent and easy to contact.
  • A secure, well-regulated bookmaker.

Bzeebet cons:

  • Odds not as competitive as rival bookmakers.
  • New customer offer could be higher value.

Matchbook

Matchbook is fast becoming one of the most popular exchanges and is well known for its sporting offers as well as its new betting promotion for horse racing, which is well worth a second look. The welcome offer presents you with the opportunity to get £30 in free bets.

Matchbook pros:

  • Back or lay your selections.
  • 'Matchbook Zero' - 0% commission on horse racing
  • Competitive odds.
  • Horse racing content, including tipping content, is plentiful.
  • Excellent mobile app.

Matchbook cons:

  • Not a huge variety of markets for the more seasoned horse racing bettor.
  • No best odds guaranteed.

Mr Play

You can find the horse racing section with ease at Mr Play, it is simple to navigate and offers an intuitive experience. The welcome offer of ‘Bet 10 Get 15’ may not be as competitive as other new betting sites but who wants to turn down a £15 when horse racing offers up competitive action most days of the week. Get yours below:

Mr Play pros:

  • Live chat offering for customer support - open 16 hours per day
  • Excellent range of sports, including horse racing.
  • Big emphasis on responsible gambling.

Mr Play cons:

  • No live streaming.
  • Needs more special offers for horse racing.
  • No app for iOS.

Netbet

Netbet is one of the most secure new betting sites for horse racing punters which has an extensive array of markets with over 40 to choose from. Horse racing is one of its main focuses and odds are competitive.

Click here to get one £10 free bet with its new customer offer when you bet £5 on any bet builder.

Netbet pros:

  • Excellent existing customer offers.
  • Offers a huge variety of sports to bet on.
  • Wide range of payment methods.

Netbet cons:

  • No live streaming.
  • No 24-hour customer service.

10bet

Expand your betting portfolio with this new customer offer courtesy of 10bet. Deposit £15+ when you create your account and you will receive a 50% bonus up to £50. This means if you deposit £50 you will get a £25 free bet.

10bet serves up a fantastic horse racing experience with competitive odds, multiple markets, existing customer specials which include enhanced odds, fast withdrawal times and a shiny new app.

10bet pros:

  • Competitive horse racing odds.
  • Excellent offering of specials.
  • App is easy to navigate.

10bet cons:

  • No live streaming

AK Bets

Place your first bet with AK Bets as a Lucky 15 (with 4 selections) and win a free bet worth up to 25% of your winnings, up to £100. See their terms and conditions for details.

Want more information on a Lucky 15 and how it works? Watch our explainer video below.

AK Bets pros:

  • Strong emphasis on horse racing covering global race meetings.
  • 24/7 customer service - if you are betting on international meetings you can reach the team at any time.
  • Live streaming so you can watch horse racing wherever you are with no latency issues.

AK Bets cons:

  • The welcome offer could be more intuitive and there are only four payment methods.

BETMGM

BETMGM is one of the latest operators to join our ranks and you can find its horse racing welcome offer below of 'Bet 10 Get 60' which represents a whopping 600% bonus.

Once you are a member you can take advantage of BETMGM's weekly profit boosts on horse racing.

BetMGM pros:

  • A competitive welcome offer presenting a 400% bonus.
  • Instant withdrawals.
  • Secure and trusted platform - part of the world renowned MGM brand.
  • Comprehensive and easy-to-use website.

BetMGM cons:

  • Limited payment methods.
  • Horse racing offering could be more varied.
  • Customer service can be difficult to reach.

PariMatch

A new betting site to join us recently is PariMatch and its welcome offer allows you to bet just £10 to get a £5 free bets for seven days

PariMatch pros:

  • Daily racing specials once you sign up, including daily bet boosts.
  • Tipping content for keen racing punters.
  • Live streaming so you can watch racing on the go.

PariMatch cons:

  • Promotions are limited.
  • Removed best odds guaranteed.
  • No mobile app.
  • No best odds guaranteed for horse racing.

Why should I sign up to new horse racing betting sites?

If you a bettor looking for the best way to get in on the action, then signing up to new UK betting sites is well worth two minutes of your time.

  • Smaller, lesser-known bookmakers offer an array of benefits that can help you maximise your winnings, while also benefiting from a whole host of new and existing betting offers.

  • Another benefit of using new bookmaker sites is that you get access to exclusive markets and betting events unavailable elsewhere. You might find yourself able to place wagers on markets that aren't covered by other major outlets, giving you a betting edge and something a little different. For example, LiveScore Bet offer a host of the Cheltenham specials which you might not find elsewhere.

  • All things considered , there are plenty of advantages associated with signing up for new online betting sites especially those operated by lesser - known providers. From improved odds and exclusive markets all the way through freedom from financial restraints; punters stand gain quite a bit simply by diversifying where they place wagers.

Types of betting offers

Bet-and-Get

The most popular welcome offer for new customers. Simply sign up with an operator, place your bet of a specified amount and get free bets in return, for example, place a bet of £10 and receive a £50 in free bets. The return does not include your stake.

Deposit Bonus

Deposit money into your new account and get a percentage of your deposit as a bonus. Some offer 100% while others offer 50% of your deposit. For example, if you deposit £20 you will get a 50% bonus of £10.

Money-back bets

Something a bit different and highly enjoyable. Sign up with a new betting site, place a wager with your own money and the bookmaker will refund your money for various outcomes. An example of this is getting your money back as a free bet if you finish 2nd to the SP favourite or if you back a loser.

Matched bonus

Register with a new online betting site, place a bet and the operator will match the value of your bet - place a bet of £10 and receive a £10 free bet. Among the most popular of horse racing offers.

Mobile bonus

A bonus that can be found on the mobile version of the betting site, when using the mobile version for the first time. This is an incentive to download the mobile betting app.

Bet through the card

Find bet-through-the-card specials around big festivals, most notably the Cheltenham Festival. If you enjoy betting on every race on a card, this offer is for you. An example: place a horse racing bet on the first race and get a free bet for every other race on the card. This adds further excitement to a day out at the races.

Free bet no deposit

The least common of all the free horse bets, these are bonuses you can get without having to make a deposit and are awarded when registering with a bookmaker. Look out for wagering requirements if choosing this option.

Expert team

    Our expert team comprises a number of people who have worked in the horse racing and betting industry for many years, including editor Vincent Finegan and racing pundit Emma Nagle. New betting sites listed on this page are analysed and tested to unearth the best free bets and welcome offers on the market. The sites highlighted are secure and trustworthy. Please gamble responsibly.

Vincent Finegan
Vincent, who lives on the Curragh in Co. Kildare, is the editor of irishracing.com and has almost 40 years experience in the horse racing industry. He writes a weekly blog on this website covering all aspects of the sport and presents our Irish Angle video show on Mondays. He is a dual winner of The Irish Field naps table.
Emma Nagle
Emma grew up on a racing yard which got her involved in racing from a young age. Having worked in racing media on a freelance basis for a few years she joined irishracing.com full time in 2023. She has ridden as an amateur and still works with horses.

More reading

For more betting content see below:

Each bookmaker has a core strength which makes it well worthwhile signing up to